Showtime is airing a provocative new documentary series that is offering a candid look behind the scenes of an exclusive Beverly Hills sex club catering to the desires and fantasies of the rich and famous.
The eight-part series titled Naked SNCTM, which premiered in mid-August, follows the exploits of the club’s founder, Damon Lawner, as he and his team of burlesque performers, event planners and chefs host Eyes Wide Shut-style events mixing erotic theater, S&M and masquerade.
The show’s description calls the Hollywood establishment, where annual membership costs between $12,000 and $75,000, ‘the most exclusive, high-end erotic club ever.’
Lawner, 45, who is a father-of-two and divorced, founded the club four years ago.
The Showtime series delves into Lawner’s struggle to balance his unique career as the ringmaster of the high-end erotic three-ring circus with his ‘normal life.’
The founder of SNCTM previously claimed its members include Grammy-winning artists and said Gwyneth Paltrow has attended their parties with her boyfriend, Glee producer, Brad Falchuk.
Lawner said he and his staff are banned from engaging in sexual activities during their events, but, according to an article published in the New York Post earlier this year, he likes to watch.
Highest level members of the club, of which there are only 11 men and one woman, take part in a ‘blood oath’, and in return they get access to private rooms, a special silver necklace and the advice of sex experts.
Alternatively, there is a lower level membership that offers discounted party tickets and networking opportunities.
The club hosts monthly adult black-tie costume parties, private dinner soirees and summer pool parties where female guests can come dressed in a bikini, or opt for their birthday suit.
Lawner said some members attend parties to learn ‘how to give better [pleasure]’ while others see it as a place ‘for primal urges to be explored’.
Single men pay $1,850 per party or $1,500 if they attend with a woman, according to the newspaper.
Women do not pay but are required to submit an application in the form of full-body photographs.
Privacy is an important consideration for the club. Mobile phones are banned and everybody is required to wear masks on entry.
The dress code consists of tuxedos for men and either evening wear or negligee for women.
A teaser trailer promoting the documentary shows men in black-tie attire and ornate Venetian-style masks, and women in sexy lingerie gallivanting around a room lit in red.
The video also shows a woman dressed in a boudoir ensemble crawling on her hands and knees while being led on a leash by another woman, and other risqué elements of BDSM reminiscent of Fifty Shades of Grey involving restraints, whips and muzzles.
Last year, SNCTM held a secret party in New York to coincide with fashion week where guests were required to collect keys engraved with the location address.
Despite the focus on eroticism of the club, Lawner insisted it has ‘never been about sex’.
He told Paltrow’s lifestyle website Goop: ‘There are sex parties out there and I’ve honestly never been to one, nor desire to.
‘SNCTM is a place to get turned on, to explore, to hold hands, to realize that sex doesn’t have to be hidden away. It can be open and celebrated, and that’s all right.’
Episode 7 of Naked SNCTM is airing Thursday night at 11pm on Showtime.